Scale
Turning your FinTech product & brand into an ecosystem to capture a larger market share
We work with FinTech scaleups and established businesses to reach new markets and customer segments, extend existing products, and connect their product ecosystems.
We fit best if you are
Entering a new market
Your product has traction, and you want to enter another market. We research local buyers and competitors, test the proposition, and adapt your positioning, customer journeys, website, and communication to support expansion.
Reaching a new customer segment
You want to reach a new customer segment with your existing product. We research its needs, adapt the proposition and user journeys, and develop the marketing materials that explain your product’s value to that audience.
Expanding your product offering
Your product is growing through new features, modules, or complementary services. We define how they extend the existing offering — and create the experiences, messaging, and brand structure that help customers understand and use them.
Growing your product ecosystem
You manage several related products or services and want customers to move between them more easily. We align their journeys, design systems, brand, and websites so customers can understand and use the wider offering.
Approach
Our scale framework
Review
A clear view of what to keep, what needs to change, and where to focus next.
Adapt
A product and proposition adapted to the customers, market, or use case you want to reach.
Extend
A connected product ecosystem that can support new products, markets, and customer journeys.
RECENT WORKS
Recent launch work
Emerald24
Product design & website development for a digital payment solution
Payop
Corporate website redesign for a B2B payment service provider
Stacks Co
Web3 brand identity design for a crypto ecosystem
Orbital
Website development & branding for a global financial services ecosystem
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FinUp
Website development and rebranding for a virtual card management system
Corefy
Website design and development & brand identity design for a payment orchestration platform
Explore all of our
projects in works
TESTIMONIALS
What our clients say
1
/
12
“I really appreciated how much of their FinTech understanding came through in the actual design. A lot of the decisions — how onboarding is paced, how the home screen handles different user roles, how payment approvals work — were things they brought to the table, and they held up because the team genuinely knows this space. Pair that with strong product design and a real partner attitude, and that’s what made it work for us.”
Olegs Kravchenko
CEO at Emerald24
Quality
4.9
Willing to refer
4.9
Schedule
4.9
Cost
4.9
Case study
Emerald24
1
/
12
"Goodface Agency is a team of high professionals. We were always in touch with our project manager and the whole team; they promptly answered all our questions. It was easy and interesting to work with them and hear their vision for our complex project presentation."
Denys Kyrychenko
CEO
Quality
5
Willing to refer
4.8
Schedule
4.9
Cost
4.9
Case study
Corefy
1
/
12
“We hired Goodface Agency for a rebranding project and website development. We’ve chosen them for their impressive range of projects within the FinTech sector. They exceeded our expectations, leading to high stakeholder satisfaction. Goodface team was tasked with a comprehensive scope of work. They handled everything effectively, from market analysis to designing visual elements and implementing a brand launch strategy, meeting all deadlines.”
Julija Fescenko
CMO at Magnetiq Bank
Quality
4.9
Willing to refer
4.8
Schedule
4.9
Cost
4.8
Case study
Magnetiq Bank
1
/
12
"I really enjoyed working with the Goodface team. The agency has a lot of experience in fintech — it's a market niche with a lot of nuances. And those nuances should not only be followed but also understood. The team was constantly in touch, listened a lot, and offered successful solutions. In a few steps, we have created a product that meets our overall business strategy and customer needs. Separately, I would like to note the interface of the user account: during the introduction, new clients appreciate the modernity and simplicity of the interface design."
Max Boronenko
CBDO
Quality
4.9
Willing to refer
4.9
Schedule
4.8
Cost
4.8
Case study
Bill_Line
1
/
12
“We were truly impressed by Goodface’s expertise in product design & web development. The outcomes were exactly what we expected. Our project really stands out among competitors, thanks to Goodface’s creative approach to FinTech design — it positioned us as an avant-garde player in the LatAm market. We’ve received a ton of positive feedback from clients saying it’s convenient and easy to use day-to-day.”
Omar Resendiz
CPO at LaFinteca
Quality
4.8
Willing to refer
4.9
Schedule
4.9
Cost
4.8
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Case study
LaFinteca
1
/
12
"We hired Goodface Agency to create a new brand identity and design & develop a website for our fintech platform. Their team impressed us with a refined sense of style, deep understanding of our needs, and excellent communication throughout the process. Every request was considered, every detail well-crafted. The result — a polished visual identity and a product that looks and feels exactly as we imagined. Everything was delivered on time and with great attention to quality."
Ivan Kovalyov
CEO at FinUp
Quality
4.9
Willing to refer
4.9
Schedule
4.8
Cost
4.9
Case study
FinUp
Get a free product overview
If you want an external view on your product, positioning, or growth plan — we’ll review your context and outline what’s missing
How we work
Our work takes several forms:
Full ownership
We lead the agreed expansion work from research and strategy through product experience, brand, website, and marketing.
We coordinate the team, dependencies, and delivery around your expansion goals.
Co-creation
We work alongside your product, marketing, or engineering team where you need additional expertise or capacity.
Together, we agree on responsibilities and deliver the changes needed to support your expansion.
Local support
Your team leads the product and expansion plan.
Your team leads the product and expansion plan. We research the target market and adapt positioning, UX, website, and communication, working with your local specialists to address market-specific requirements.
Full ownership
About
Meet our
Goodfacers
Our teams have expertise in UI/UX, branding, marketing, and technology — and we all speak the language of FinTech
We are a global FinTech-focused agency that partners with business, product, and marketing leaders to increase ROI for businesses and build great experiences for customers
Tell us about your scaling plan
The brief shouldn't be perfect. The strategy & execution are. Let's discuss your project.
Insights
From Work and Fintech market
FAQ
Answers to
common questions
We already have a product that works. Why bring in an outside team?
Growth can expose gaps that are hard to see from inside the product. A new market, customer segment, or product line can put pressure on UX, positioning, brand, and the way teams work together. We bring an outside view and FinTech experience to help you see what needs to change before those gaps slow the next move.
Do we need to know exactly what we want to change?
No. You may know the market you want to enter or the segment you want to reach, but still be unsure what needs to move in the product. We can start there — looking at the business, customers, product, and market before deciding where to focus.
Will you redesign the whole product?
Not unless it needs it. We start with what already works and look for the parts that block the next stage. Sometimes that means a new journey or design system. Sometimes the bigger issue sits in positioning, communication, or how several products fit together.
Can you work with our existing product and engineering teams?
Yes. Your team already has the product knowledge, customer context, and technical ownership. We work alongside them, taking responsibility for the areas where you need more capacity or a different perspective rather than creating another team to manage.
What happens when we are entering a new market?
The product rarely needs to be copied across unchanged. Customer expectations, competitors, regulations, and buying behaviour can all differ. We look at those differences and help adapt the proposition, experience, brand, website, and communication where they matter.
Can you help us expand beyond one product?
Yes. Once a FinTech business adds products and services, the customer can start seeing the organisation as a collection of separate experiences. We can help connect those products through shared UX patterns, design systems, brand, websites, and customer journeys.
How much of the work can you take on?
It depends on what your team already has and what the expansion requires. We can take responsibility for a specific area, work alongside your internal team, or lead a broader initiative across product, brand, website, and customer experience.
Do you also handle development?
We can take the work through design and into implementation where it fits our capabilities. When a project needs software or mobile development beyond our core team, we work with trusted partners openly rather than passing their work off as our own. This lets us stay responsible for the parts we are best placed to lead while keeping the wider initiative connected.
