Scale
Turning your FinTech product & brand into an ecosystem to capture a larger market share
We work with FinTech scaleups and established businesses to reach new markets and customer segments, extend existing products, and connect their product ecosystems.
We fit best if you are
Entering a new market
Your product has traction, and you want to enter another market. We research local buyers and competitors, test the proposition, and adapt your positioning, customer journeys, website, and communication to support expansion.
Reaching a new customer segment
You want to reach a new customer segment with your existing product. We research its needs, adapt the proposition and user journeys, and develop the marketing materials that explain your product’s value to that audience.
Expanding your product offering
Your product is growing through new features, modules, or complementary services. We define how they extend the existing offering — and create the experiences, messaging, and brand structure that help customers understand and use them.
Growing your product ecosystem
You manage several related products or services and want customers to move between them more easily. We align their journeys, design systems, brand, and websites so customers can understand and use the wider offering.
Our framework
Review
A clear view of what to keep, what needs to change, and where to focus next.
Adapt
A product and proposition adapted to the customers, market, or use case you want to reach.
Extend
A connected product ecosystem that can support new products, markets, and customer journeys.
Case studies
Recent works
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Explore more
of our work
TESTIMONIALS
What our clients say
Olegs Kravchenko
CEO at Emerald24
Denys Kyrychenko
CEO
Julija Fescenko
CMO at Magnetiq Bank
Max Boronenko
CBDO
Omar Resendiz
CPO at LaFinteca
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Ivan Kovalyov
CEO at FinUp
Scaling your FinTech?
Expanding into new verticals or entering new markets? Tell us more about your plans
WAYS OF COOPERATION
Different ways to work together
Full ownership
We lead the entire project from strategy to delivery.
This works best when you need someone to drive the product across discovery, UX/UI, marketing, and brand experience.
Co-creation
We join your team where you need extra expertise or capacity.
You own the direction and decisions — we bring the FinTech experience, test assumptions, and take responsibility for the rest of the workstream.
Local support
You have the strategy and core team.
We help you adapt and execute it for a specific market — bringing local context, FinTech knowledge, and hands-on support where your team needs it most.
Full ownership
About
Meet our Goodfacers
Fintech-native & open-minded. Each is an expert in marketing, design, development, branding. Together, your FinTech partners who build enjoyable things.
We are a global FinTech-focused agency that partners with business, product, and marketing leaders to increase ROI for businesses and build great experiences for customers
FINTECH BACKGROUND
8+
years of partnering with global FinTech companies
15 International awards, including Red Dot, CSSDA’s & London Design Awards
4,9
Average client satisfaction score on Clutch.co across completed engagements
Operating across the UK, EU, USA, Singapore, Ukraine, Canada, and others
Scale your FinTech with us
Whether you're expanding into new locations or extending the product line — let's discuss your growth ambitions
FAQ
Answers to
common questions
We already have a product that works. Why bring in an outside team?
Growth can expose gaps that are hard to see from inside the product. A new market, customer segment, or product line can put pressure on UX, positioning, brand, and the way teams work together. We bring an outside view and FinTech experience to help you see what needs to change before those gaps slow the next move.
Do we need to know exactly what we want to change?
No. You may know the market you want to enter or the segment you want to reach, but still be unsure what needs to move in the product. We can start there — looking at the business, customers, product, and market before deciding where to focus.
Will you redesign the whole product?
Not unless it needs it. We start with what already works and look for the parts that block the next stage. Sometimes that means a new journey or design system. Sometimes the bigger issue sits in positioning, communication, or how several products fit together.
Can you work with our existing product and engineering teams?
Yes. Your team already has the product knowledge, customer context, and technical ownership. We work alongside them, taking responsibility for the areas where you need more capacity or a different perspective rather than creating another team to manage.
What happens when we are entering a new market?
The product rarely needs to be copied across unchanged. Customer expectations, competitors, regulations, and buying behaviour can all differ. We look at those differences and help adapt the proposition, experience, brand, website, and communication where they matter.
Can you help us expand beyond one product?
Yes. Once a FinTech business adds products and services, the customer can start seeing the organisation as a collection of separate experiences. We can help connect those products through shared UX patterns, design systems, brand, websites, and customer journeys.
How much of the work can you take on?
It depends on what your team already has and what the expansion requires. We can take responsibility for a specific area, work alongside your internal team, or lead a broader initiative across product, brand, website, and customer experience.
Do you also handle development?
We can take the work through design and into implementation where it fits our capabilities. When a project needs software or mobile development beyond our core team, we work with trusted partners openly rather than passing their work off as our own. This lets us stay responsible for the parts we are best placed to lead while keeping the wider initiative connected.
