Emerald24.

UX/UI design and corporate website redesign for digital payment platform

Category
Payment provider
,
Digital banking
Period
2025
-
2026
Awards
Recognition
2x London Gold Design Awards
Award
About the Project

Emerald24 is a UK-based digital payment and EMI provider offering multi-currency accounts, cross-border transactions, and financial infrastructure for businesses allowing users to hold, send, and receive funds in more than 30 currencies.

Challenge

When the product's internal complexity started to slow users down — through fragmented onboarding, cluttered dashboards, and inconsistent cross-platform flows — the company brought in Goodface to rethink their UX design from the ground up.

The platform remained reliable, but users began to complain about convenience and legacy interfaces; however, specifically, it was deeper:

  • Onboarding combined verification, documentation, and validation into a single extended flow
  • Dashboards mixed high-frequency and secondary actions without clear prioritization
  • Web and mobile pursued similar goals but relied on different interaction patterns

At the same time, the corporate website no longer reflected the company’s maturity.

  • Its visual identity lacked cohesion.
  • Its structure didn’t represent the breadth of services.
  • The number of pages and content depth didn’t match the product's scale.

In the first workshops, we skipped the feature wishlist and asked simpler questions: where do users get stuck, what do internal teams need to stay compliant, and what breaks when the product grows. Those answers set the direction for everything that followed.

The product and the website had the same problem — both had grown without a plan to grow. Fixing them separately would have meant doing the same thinking twice, so the company tackled both at once. That decision also changed how we worked together. What was scoped as a project became an ongoing collaboration.

Solution

How we approached the project

Goodface worked across the web and mobile banking interfaces, onboarding, and the corporate website. Rather than improving individual screens in isolation, we first looked at how the product worked as a whole: how users moved through key tasks, where compliance requirements affected the experience, and which parts of the system would become harder to manage as the product grew.

This gave the team a common framework for the UX/UI work and website redesign. Product decisions could then be made against the same set of user, operational, and business requirements.

What the fintech platform needed to support

We structured the product design process around three groups of requirements.

  1. For users, everyday tasks such as onboarding, payment approvals, and account management needed to work clearly across web and mobile. The experience had to remain familiar when users moved between platforms.
  2. For internal teams, compliance requirements needed to remain visible without turning every task into a manual review. The system also had to make future changes easier to introduce.
  3. For the business, the digital banking platform needed enough structure to support new capabilities without creating more coordination work across teams.

These requirements gave the team a basis for prioritising decisions. When different needs competed, we could assess the trade-offs against how the product actually operated rather than relying on interface preferences.

Working model

We worked directly with Emerald24’s product, compliance, and operations teams throughout the project. Regulatory and operational requirements were part of the design process from the start, so product decisions could be reviewed with the people responsible for those areas as the work progressed. The team defined the product structure and implemented it in parallel, rather than separating strategy,

The roadmap we agreed on

The work followed five connected decisions:

  1. Establish product logic that stays consistent across web, mobile, and key banking flows.
  2. Rebuild onboarding as a staged progression while keeping compliance requirements visible.
  3. Create a clearer action hierarchy for high-density banking screens.
  4. Align interaction patterns across web and mobile so users do not have to relearn the same tasks.
  5. Redesign the corporate website to communicate the wider fintech product ecosystem clearly.

The sequence kept the work focused on the underlying product structure first, before moving into individual interface decisions and the corporate website.

Project team
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Olha P.
Project manager
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Max M.
Design team lead
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Dima K.
UX/UI Designer (Website)
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Artem I.
Product designer
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Sofia N.
Product designer
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John D.
Graphic Designer
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Name S.
Full-Stack Developer
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John D.
QA Engineer
Timeline graphic showing web and mobile app milestones divided into three columns: Discovery with design session, UX research, competitor analysis, and usability analysis; UX Prototyping with user flows, information architecture, and wireframes; UI Design with design concept, desktop and mobile design, design system, illustrations, and handoff to development. A label at the top right indicates total delivery time of 12 sprints.
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PROJECT RESULT

A digital banking ecosystem built for growth

Emerald24 now has a unified digital experience across web and mobile, with clearer flows for onboarding and account management.

Users can move between platforms without having to relearn key tasks, while the redesigned onboarding breaks the application into clearer steps and keeps compliance requirements visible throughout the process.

The corporate website now reflects the breadth of Emerald24’s services and follows the same visual direction as the digital banking product, giving customers and partners a convenient platform view.

Person holding a tablet displaying Emerald24 website with the text 'Scale your business with Emerald24 intelligent solutions' on a green gradient background.
Computer monitor showing a website homepage with the headline 'Intelligent solutions — built on experience' and a green 3D geometric logo, against a green gradient background.
Side-by-side comparison of two tablet screens displaying a digital payment service website. The left screen, labeled 'Before,' shows a split green and white background with two sections: 'Payments' and 'Acquiring,' featuring payment cards and action buttons. The right screen, labeled 'After,' has a cleaner design with a white background, the text 'Digital payment solutions, delivered with intelligence & a human touch,' a card transaction interface showing £17,423, and a simplified menu at the top.
Side-by-side comparison of two mobile phone screens showing banking app interfaces; the left screen labeled 'IBAN account' with a green button for opening an account and text about international business or private accounts, the right screen displays a modern business account dashboard with a balance of £56,700, an option for bank transfer, features like UK account sorting, fast onboarding, multi-currency IBANs, and management via mobile, with 'Sign Up' and 'Discover More' buttons.
Side-by-side comparison of a website redesign for Emerald24's card services: the left side shows the older version with a plain white background, minimal text, and two card images; the right side shows the updated version with a dark green gradient background, a clearer layout featuring card images with a green box, and text highlighting intelligent services for business including accounts, payments, currency exchange, and card options with visible sign-up and discover more buttons.
Side-by-side view of a mobile app screen before and after update on a green gradient background; the left screen shows a compliance page with text about Emerald's fund safety and regulation, the right screen shows a redesigned page titled 'Built on regulation, experience & integrity' with sections about licensing, regulation, and experience.
Side-by-side comparison of two tablet screens showing before and after redesigns of the Emerald24 website homepage, with the before screen on the left featuring a pale background, minimal text, and a large logo, and the after screen on the right showing a dark green background, detailed navigation menu, prominent headline, contact email, and call-to-action buttons.
AWARD & RECOGNITION

Emerald24 by Goodface – London Design Awards Gold Winner

So far, we've created a new logo and comprehensive design system for the bank with an exhaustive brand book, launched a cutting-edge website, and crafted user-friendly web interfaces.

Green abstract background with text reading 'London Design Awards Winner' and two gold 2026 Gold Winner badges below the text.
Recognition
Client review
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