UX/UI Design Agency for Fintech
FinTech user experience that scales, transforms, and evolves with your business
We design UX and UI for FinTech companies that have a working product and need the experience to match the business level
When more users move through the same funnel
A flow that worked at 10,000 users can start showing its limits at 100,000. Onboarding, KYC, activation, and core journeys need another look before small drop-offs become a bigger commercial issue.
When the product becomes part of the sales process
For enterprise buyers, the product is often part of the pitch. The UI has to reflect the same level of clarity and confidence as the story your sales and marketing teams tell.
When you're entering a new market
A new location brings new expectations, regulations, competitors, and customer habits. Product design decided what travels with the existing value proposition — and what needs adjustments.
When the product keeps expanding
New features add value along with complexity. At some point, after adding another capability teams might wonder "How should it work together?".
When several teams shape the same product
As teams and markets multiply, so do UX/UI decisions. A shared foundation keeps the product coherent without turning every new release into a headache.
When the business transforms
A pivot, new offering, or product line impacts the focus and requirements. Sometimes that calls for a redesign. Sometimes a minor change-set is enough.
achievements
8+
Years of experience strategizing and delivering for Financial businesses
15 International awards, including Red Dot, CSSDA’s & London Design Awards
4,9
Average client satisfaction score on Clutch.co across completed engagements
Operating across UK, European Union, USA, Singapore, Ukraine, Canada
RECENT WORKS
Our latest fintech design projects
Emerald24
Product design & website development for a digital payment solution
FinUp
Website development and rebranding for a virtual card management system
Corefy
Website design and development & brand identity design for a payment orchestration platform
Bill_Line
Web app redesign, website development & rebranding for a virtual payment system
LaFinteca
GTM strategy, custom branding, and web app design for a payment gateway
%2B1.avif)
Explore all of our
projects in works
TESTIMONIALS
What our clients say
1
/
12
“I really appreciated how much of their FinTech understanding came through in the actual design. A lot of the decisions — how onboarding is paced, how the home screen handles different user roles, how payment approvals work — were things they brought to the table, and they held up because the team genuinely knows this space. Pair that with strong product design and a real partner attitude, and that’s what made it work for us.”
Olegs Kravchenko
CEO at Emerald24
Quality
4.9
Willing to refer
4.9
Schedule
4.9
Cost
4.9
Case study
Emerald24
1
/
12
“We hired Goodface Agency for a rebranding project and website development. We’ve chosen them for their impressive range of projects within the FinTech sector. They exceeded our expectations, leading to high stakeholder satisfaction. Goodface team was tasked with a comprehensive scope of work. They handled everything effectively, from market analysis to designing visual elements and implementing a brand launch strategy, meeting all deadlines.”
Julija Fescenko
CMO at Magnetiq Bank
Quality
4.9
Willing to refer
4.8
Schedule
4.9
Cost
4.8
Case study
Magnetiq Bank
1
/
12
“We were truly impressed by Goodface’s expertise in product design & web development. The outcomes were exactly what we expected. Our project really stands out among competitors, thanks to Goodface’s creative approach to FinTech design — it positioned us as an avant-garde player in the LatAm market. We’ve received a ton of positive feedback from clients saying it’s convenient and easy to use day-to-day.”
Omar Resendiz
CPO at LaFinteca
Quality
4.8
Willing to refer
4.9
Schedule
4.9
Cost
4.8
Case study
LaFinteca
1
/
12
"We hired Goodface Agency to create a new brand identity and design & develop a website for our fintech platform. Their team impressed us with a refined sense of style, deep understanding of our needs, and excellent communication throughout the process. Every request was considered, every detail well-crafted. The result — a polished visual identity and a product that looks and feels exactly as we imagined. Everything was delivered on time and with great attention to quality."
Ivan Kovalyov
CEO at FinUp
Quality
4.9
Willing to refer
4.9
Schedule
4.8
Cost
4.9
Case study
FinUp
Let's talk about your product
Whether you're building, scaling or rethinking, we discuss the status-quo and outline the next steps.
FRAMEWORK
Our fintech UX/UI design framework
Discovery
We align on the business, product, market, customer, and tech context.
UX Architecture
We define the UX architecture, navigation, user journeys, roles and critical workflows.
UI Design
We turn the approved UX into the UI design across the required products.
Handoff & implementation
We prepare the design for development and stay involved through implementation.
Our fintech UX/UI design framework
Context
We map the business model, proposition, markets, priorities, regulatory terms, and technical constraints that shape the work.
Research
We combine product data, analytics, user research, and customer feedback to identify key behaviours, needs, and opportunities.
UX Architecture
We define the information architecture, navigation, user journeys, roles, permissions, and critical workflows.
UI Design
We turn the approved UX into the interface — visual language, components, states, and responsive layouts across the required products and platforms.
Validation
We test the key decisions through prototypes, usability testing, analytics, and stakeholder input. Findings feed into the next iteration.
Implementation
We work with the development team through implementation, resolving edge cases, technical constraints, and details that emerge in the working product.
Partnering with FinTech
Different verticals, business models, and company types
Crypto & digital assets
Financial products and infrastructure built around digital assets, payments and emerging financial models.
WealthTech & financial data
Investment, wealth management and financial data products that help people and businesses manage, analyse and act on financial information.
Digital banking & neobanks
Consumer and business banking products built around accounts, cards, payments and everyday financial management.
Payments & payment infrastructure
Payment orchestration, gateways, acquiring and payment platforms, open banking, BaaS and cross-border payments.
Banks & financial institutions
Banks and other financial institutions building digital ventures, launching new product divisions, or transforming existing products and customer experiences.
Financial services companies
Financial businesses building FinTech products, launching digital ventures, or shifting existing services towards a product-led model.
Established FinTech companies
Companies with proven products and market presence expanding their product ecosystem, entering new markets, or rethinking an existing product and brand.
FinTech scaleups
Capital-backed FinTech companies with a product in market, building the next product, entering new markets, or expanding into new customer segments.
Custom FinTech website development in current tech context
FinTech product redesign
We rethink an existing product around today’s users — from critical journeys and workflows to the wider UI. The scope might range from targeted UX improvements to a full-scale redesign.
FinTech product design from scratch
For a new product unit, line, or major ecosystem, we design the product experience through product discovery, UX architecture, microinteractions, and UI design for the people who will use it.
FinTech design system creation
We consolidate components, patterns, and states into a united system that keeps critical interactions consistent and gives teams a reliable foundation for the next movements.
What exactly do we design for FinTech companies & orgs
Fintech web apps & SaaS
Web-based products for payment ops, financial management, internal tools, and customer-facing experiences — with roles, permissions, approvals, reporting, transaction states, and exceptions.
Corporate and marketing websites
Websites that connect positioning, product narrative, proof, and conversion — especially when a complex financial product needs to make sense beyond its industry terminology.
Mobile banking and wallet apps
High-frequency financial experiences across onboarding, funding, payments, card management, and recurring transactions — designed for the moments customers use again and again.
Payment platforms
UI for payment methods, currencies, routing, transaction states, and operational decisions — giving teams control without hiding the detail behind the infrastructure.
B2B payment dashboards
Operational products for FinTech teams interacting with large volumes of data, multiple workflows, and high-stakes decisions.
Financial services platforms
Products serving multiple roles — from customers and advisors to operators, compliance teams, and admins — with workflows and interfaces adapted to each responsibility.
Why do FinTech teams choose Goodface?
FinTech expertise from day one
No need to spend weeks explaining BaaS, payment orchestration, complex workflows, or buyer expectations.
Clear progress, fewer meetings
You know what's in progress, what needs your input, and what's in baclog. We keep e-meetings for the most vital discussions.
Milestone-based engagement
Budgets follow agreed milestones and deliverables, with clear scope and criteria for each stage.
A process that fits your organisation
We adapt to your team, stakeholders, approval cycles, and working models — whether the setup is lean or involves product, marketing, compliance, and engineering.
A partner who carries the context forward
When the next product, market, or business direction comes up, we already know the work behind it and move forward from that point.
Strategy and execution in one team
Product strategy, UX/UI, and delivery stay connected within one team — with less translation between stages.
Make a stride toward your unique design
Whether you are building, scaling, or rethinking, we will define the role your website needs to play — and build it.
FAQ
Answers to
common questions
What does FinTech UX/UI design actually involve?
It can cover anything from a focused redesign of a critical journey to new product design or a wider product transformation. Depending on the engagement, we may work across research, UX architecture, UI, design systems, validation, and implementation.
The scope follows the decision the team needs to make — whether that's improving an existing product, preparing for expansion, launching a new proposition, or bringing several product surfaces into one system.
How is a fintech UX design agency different from a general UX agency?
The difference is less about knowing a list of fintech terms and more about understanding the environment in which product decisions are made. Payment states, regulatory requirements, multiple user roles, market differences, and commercial considerations can all shape the work.
That context means less time spent establishing the basics and more time working through specific context around your product and business.
What types of fintech products do you design?
We work across fintech web apps and SaaS products, mobile banking and wallet apps, payment platforms and orchestration, B2B fintech dashboards, financial services platforms, and corporate websites.
Our work spans payment infrastructure, open banking, cross-border payments, digital banking, wealth management, and other financial products. The type of work depends on where the business is going and what the product needs next.
How long does a FinTech UX/UI design project take?
There is no useful standard timeline for fintech product design. The scope can range from a focused redesign of a critical flow to a larger engagement covering research, UX, UI, design systems, and implementation.
We work in defined phases, with clear outputs and decision points along the way. That gives the team visibility into progress without forcing a complex product into an arbitrary timeline.
Do you offer discovery as a standalone engagement?
Yes. We can run UX audits, research, and product discovery as standalone engagements when a team needs stronger evidence before deciding what to change or build.
The output depends on the question we're helping answer. It may be a clearer view of user behaviour, product issues, opportunities, priorities, or the direction for the next stage of design.
How do you handle developer handoff?
We work with development teams throughout implementation rather than treating handoff as the end of the engagement. Depending on the project, that includes Figma libraries, component documentation, interaction states, edge cases, and build reviews.
The aim is to keep the decisions made in design intact as they move into the working product, while resolving the details that only become visible during implementation.
What stage of company do you typically work with?
We primarily work with established and scaling fintech companies rather than pre-PMF or pre-revenue teams.
That includes companies with an existing product and market that are expanding into new markets or product lines, scaling their operations, or changing direction. We also work with established financial organisations building new digital capabilities or modernising existing ones.
Who benefits the most from partnering with you?
Yes. Our work isn’t limited to one market. We collaborate with fintech teams across different regions and adapt the working model to the team, project, and time zones involved.
For distributed teams, much of the work can happen asynchronously, with workshops and review sessions scheduled when real-time collaboration adds value.
Do you work with fintech companies outside the UK and US?
The first 30 days post-launch are part of every engagement. We monitor conversion rates, drop-off points, and technical performance, and we act on what the data shows — whether that's copy adjustments, layout changes, page speed fixes, or CTA repositioning. At the end of the 30-day period, we deliver a performance review with findings and clear recommendations for what comes next. Many clients continue working with us beyond that point — across new product launches, market expansions, or funding-stage transitions — because the context we carry from the original engagement makes subsequent work faster and more accurate.
