UX/UI Design Agency for Fintech
FinTech user experience that scales, transforms, and evolves with your business
We align user experience with business strategy to help FinTech companies & institutions build, pivot, or transform their products
When more users move through the same funnel
A flow that worked at 10,000 users can start showing its limits at 100,000. Onboarding, KYC, activation, and core journeys need another look before small drop-offs become a bigger commercial issue.
When the product becomes part of the sales process
For enterprise buyers, the product is often part of the pitch. The UI has to reflect the same level of clarity and confidence as the story your sales and marketing teams tell.
When you're entering a new market
A new location brings new expectations, regulations, competitors, and customer habits. Product design decided what travels with the existing value proposition — and what needs adjustments.
When the product keeps expanding
New features add value along with complexity. At some point, after adding another capability teams might wonder "How should it work together?".
When several teams shape the same product
As teams and markets multiply, so do UX/UI decisions. A shared foundation keeps the product coherent without turning every new release into a headache.
When the business transforms
A pivot, new offering, or product line impacts the focus and requirements. Sometimes that calls for a redesign. Sometimes a minor change-set is enough.
FINTECH BACKGROUND
8+
years of partnering with global FinTech companies
15 International awards, including Red Dot, CSSDA’s & London Design Awards
4,9
Average client satisfaction score on Clutch.co across completed engagements
Operating across the UK, EU, USA, Singapore, Ukraine, Canada, and others
Case studies
Recent works
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Explore more
of our work
TESTIMONIALS
What our clients say
Olegs Kravchenko
CEO at Emerald24
Julija Fescenko
CMO at Magnetiq Bank
Omar Resendiz
CPO at LaFinteca
Ivan Kovalyov
CEO at FinUp
Let's talk about your product
Whether you're building, scaling or rethinking, we discuss the status-quo and outline the next steps
Our FinTech UX/UI design framework
Discovery
We align on the business, product, market, customer, and tech context.
UX Architecture
We define the UX architecture, navigation, user journeys, roles and critical workflows.
UI Design
We turn the approved UX into the UI design across the required products.
Handoff & implementation
We prepare the design for development and stay involved through implementation.
Our FinTech UX/UI design process
Context
We map the business model, proposition, markets, priorities, regulatory terms, and technical constraints that shape the work.
Research
We combine product data, analytics, user research, and customer feedback to identify key behaviours, needs, and opportunities.
UX Architecture
We define the information architecture, navigation, user journeys, roles, permissions, and critical workflows.
UI Design
We turn the approved UX into the interface — visual language, components, states, and responsive layouts across the required products and platforms.
Validation
We test the key decisions through prototypes, usability testing, analytics, and stakeholder input. Findings feed into the next iteration.
Implementation
We work with the development team through implementation, resolving edge cases, technical constraints, and details that emerge in the working product.
Partnering with FinTech
Different verticals, business models, and company types
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Electronic money institutions (EMIs)
Crypto & digital assets
WealthTech & financial data
Digital banking & neobanks
Payment infrastructure
Banks & financial institutions
Financial services companies
Established FinTech
FinTech scaleups
Our services
FinTech product design from scratch
For a new product unit, line, or major ecosystem, we design the product experience through product discovery, UX architecture, microinteractions, and UI design for the people who will use it.
FinTech product redesign
We rethink an existing product around today’s users — from critical journeys and workflows to the wider UI. The scope might range from targeted UX improvements to a full-scale redesign.
FinTech design system creation
We consolidate components, patterns, and states into a united system that keeps critical interactions consistent and gives teams a reliable foundation for the next movements.
What we design for FinTech companies
Fintech web apps & SaaS
Web-based products for payment ops, financial management, internal tools, and customer-facing experiences — with roles, permissions, approvals, reporting, transaction states, and exceptions.
Product redesign
A redesign can cover a few key journeys or the whole product. We analyze it, research the customer experience, and rework what matters, from IA and workflows to UI.
Mobile banking and wallet apps
High-frequency financial experiences across onboarding, funding, payments, card management, and recurring transactions — designed for the moments customers use again and again.
Payment platforms
UI for payment methods, currencies, routing, transaction states, and operational decisions — giving teams control without hiding the detail behind the infrastructure.
B2B payment dashboards
Operational products for FinTech teams interacting with large volumes of data, multiple workflows, and high-stakes decisions.
Financial services platforms
Products serving multiple roles — from customers and advisors to operators, compliance teams, and admins — with workflows and interfaces adapted to each responsibility.
Why do FinTech teams choose Goodface?
FinTech expertise from day one
No need to spend weeks explaining BaaS, payment orchestration, complex workflows, or buyer expectations.
Strategy and execution in one team
Product strategy, UX/UI, and delivery stay connected within one team — with less translation between stages.
A partner who carries the context forward
When the next product, market, or business direction comes up, we already know the work behind it and move forward from that point.
A process that fits your organisation
We adapt to your team, stakeholders, approval cycles, and working models — whether the setup is lean or involves product, marketing, compliance, and engineering.
Milestone-based engagement
Budgets follow agreed milestones and deliverables, with clear scope and criteria for each stage.
Clear progress, fewer meetings
You know what's in progress, what needs your input, and what's in baclog. We keep e-meetings for the most vital discussions.
Let’s create a unique product design
Whether you’re launching, pivoting, or rebuilding your product — you need a digital experience to reach the next level
FAQ
Answers to
common questions
What does FinTech UX/UI design actually involve?
It can cover anything from a focused redesign of a critical journey to new product design or a wider product transformation. Depending on the engagement, we may work across research, UX architecture, UI, design systems, validation, and implementation.
How is a fintech UX design agency different from a general UX agency?
The difference lies in a deeper understanding of the digital environment where the FinTech product lives.
What types of fintech products do you design?
We work across fintech web apps and SaaS products, mobile banking and wallet apps, payment platforms and orchestration, B2B fintech dashboards, financial services platforms, and corporate websites.
Our work spans payment infrastructure, open banking, cross-border payments, digital banking, wealth management, and other financial products. The type of work depends on where the business is going and what the product needs next.
How long does a FinTech UX/UI design project take?
There is no useful standard timeline for fintech product design. The scope can range from a focused redesign of a critical flow to a larger engagement covering research, UX, UI, design systems, and implementation.
We work in defined phases, with clear outputs and decision points along the way. That gives the team visibility into progress without forcing a complex product into an arbitrary timeline.
Do you offer discovery as a standalone engagement?
Yes. We can run UX audits, research, and product discovery as standalone engagements when a team needs stronger evidence before deciding what to change or build.
The output depends on the question we're helping answer. It may be a clearer view of user behaviour, product issues, opportunities, priorities, or the direction for the next stage of design.
How do you handle developer handoff?
We work with development teams throughout implementation rather than treating handoff as the end of the engagement. Depending on the project, that includes Figma libraries, component doc, interaction states, edge cases, and build reviews.
What stage of company do you typically work with?
We primarily work with established and scaling fintech companies rather than pre-PMF or pre-revenue teams.
That includes companies with an existing product and market that are expanding into new markets or product lines, scaling their operations, or changing direction. We also work with established financial organisations building new digital capabilities or modernising existing ones.
Do you work with fintech companies outside the UK and US?
Yes. Our work isn’t limited to one market. We collaborate with fintech teams across different regions and adapt the working model to the team, project, and time zones involved.
For distributed teams, much of the work can happen asynchronously, with workshops and review sessions scheduled when real-time collaboration adds value.
Can you redesign a live, revenue-generating product?
Yes. Much of our work happens inside live products. We review existing users, data, constraints, and business context before mapping out future improvements. That lets us work around established behaviours and introduce changes where they create the most value, without treating the existing product as something to replace wholesale.
