Build
Shaping capital-backed business potential into a market-ready FinTech product & brand
We work with financial services companies, established FinTech firms, and venture investors to define, build, and bring new FinTech products and ventures to market.
We fit the most when you are
Launching your first digital product
You run a financial services business and want to launch a digital product.
Creating a new product line
You have an established FinTech product and create a separate product line with a different purpose and feature set
Building or backing a FinTech venture
You are a venture studio, VC firm, or angel investor building a new FinTech business with founders.
Our framework
A structured set of steps we follow to prepare your launch
Direction
Your team knows who the product is for, what to build first, and how to take it to market.
Product
Your team has a product designed and developed to the agreed scope, ready for launch.
Market
Your team has the brand, website, and marketing materials to introduce the offer, with support to put the GTM strategy into practice.
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Plan to build anything?
Tell us more about your future product or brand
TESTIMONIALS
What our clients say
Omar Resendiz
CPO at LaFinteca
Ivan Kovalyov
CEO at FinUp
Max Boronenko
CBDO
Denys Kyrychenko
CEO
Olegs Kravchenko
CEO at Emerald24
Julija Fescenko
CMO at Magnetiq Bank
WAYS OF COOPERATION
Different ways to work together
Full ownership
We lead the entire project from strategy to delivery.
This works best when you need someone to drive the product across discovery, UX/UI, marketing, and brand experience.
Co-creation
We join your team where you need extra expertise or capacity.
You own the direction and decisions — we bring the FinTech experience, test assumptions, and take responsibility for the rest of the workstream.
Local support
You have the strategy and core team.
We help you adapt and execute it for a specific market — bringing local context, FinTech knowledge, and hands-on support where your team needs it most.
Full ownership
About
Meet our Goodfacers
Fintech-native & open-minded. Each is an expert in marketing, design, development, branding. Together, your FinTech partners who build enjoyable things.
We are a global FinTech-focused agency that partners with business, product, and marketing leaders to increase ROI for businesses and build great experiences for customers
FINTECH BACKGROUND
8+
years of partnering with global FinTech companies
15 International awards, including Red Dot, CSSDA’s & London Design Awards
4,9
Average client satisfaction score on Clutch.co across completed engagements
Operating across the UK, EU, USA, Singapore, Ukraine, Canada, and others
Let’s build together
Whether you have an initial product vision or not — we're open to discussing it
FAQ
Answers to
common questions
Do you work with startups?
We work with established businesses with proven capital and a business foundation, building something new on that basis.
Your existing company may already have revenue, customers, market presence, or funding behind the initiative. The new product, venture, or division can still be in the early stage.
Do we need to have a product idea already?
Not necessarily. First off, you need proven capital, either internal or external, to build things that last. We define the proposition, test the direction, and turn it into a product plan before moving into design and development.
Can you help us build a product division inside an existing company?
Yes. We can work with an established financial business that is creating a new product capability or digital division.
Depending on what you already have in-house, we can support product direction, positioning, UX/UI, brand, website, and the other customer-facing parts needed to get the new unit moving.
Can you work with our existing product or engineering team?
Yes. We can plug into an existing team rather than replacing it. Our role can range from defining the product direction and experience to taking responsibility for specific parts of design, brand, or implementation. The setup depends on your internal capabilities and what the new initiative needs.
What if we don't know exactly what we need yet?
That's common at this stage. We start by understanding the business opportunity, the customer, the market, and what you already know. From there, we identify what needs to be decided, validated, or built first.
Which FinTech verticals and business models do you work with?
We work across B2B and B2C products, including SaaS-based FinTech platforms.
Our strongest experience is in payment infrastructure — including payment orchestration, open banking, cross-border payments, and payment platforms.
We also work across digital banking, neobanking, BaaS, merchant payments, and spend management, with adjacent areas such as lending & WealthTech.
Can you take a new product from strategy through design and development?
Yes. We can cover the path from product direction and positioning through UX/UI, brand, website, and implementation. Where a project requires capabilities outside our core team, we can also bring in trusted dev partners through an open collaboration model. This reflects the broader role you want the FinTech practice to play: an extension of the client's team rather than a narrow specialist vendor.
What makes Goodface FinTech different from a generic product studio?
We bring FinTech context into the product decisions from the start. That means looking beyond the interface — at the business model, proposition, market, brand, customer experience, and how the product needs to work within the wider organization. We then turn those decisions into something the team can design, build, and take to market.
