Build
Shaping capital-backed business potential into a market-ready FinTech product & brand
We work with financial services companies, established FinTech firms, and venture investors to define, build, and bring new FinTech products and ventures to market.
We fit the most when you are
Launching your first digital product
You run a financial services business and want to launch a digital product. We turn your market experience into a product offering, define what to build, and help develop the product and brand
for launch.
Creating a new product line
You have an established FinTech product and want to create a separate product line — with a different purpose and feature set. We validate the offering, design the product experience, and prepare the new offer for launch.
Building or backing a FinTech venture
You are a venture studio, VC firm, or angel investor building a new FinTech business with founders. We work together to validate and shape the offering, build the product and brand, and bring the venture to market.
Approach
Our launch framework
A structured set of steps we follow to prepare your launch
Direction
Your team knows who the product is for, what to build first, and how to take it to market.
Product
Your team has a product designed and developed to the agreed scope, ready for launch.
Market
Your team has the brand, website, and marketing materials to introduce the offer, with support to put the GTM strategy into practice.
RECENT WORKS
Recent build work
FinUp
Website development and rebranding for a virtual card management system
Magnetiq Bank
Custom brand identity design & website development for a FinTech-focused B2B banking infrastructure
LaFinteca
GTM strategy, custom branding, and web app design for a payment gateway
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Explore all of our
projects in works
Let’s discuss your launch
If you want an external view on your product, positioning, or launch plan — let’s talk.
TESTIMONIALS
What our clients say
1
/
12
“We were truly impressed by Goodface’s expertise in product design & web development. The outcomes were exactly what we expected. Our project really stands out among competitors, thanks to Goodface’s creative approach to FinTech design — it positioned us as an avant-garde player in the LatAm market. We’ve received a ton of positive feedback from clients saying it’s convenient and easy to use day-to-day.”
Omar Resendiz
CPO at LaFinteca
Quality
4.8
Willing to refer
4.9
Schedule
4.9
Cost
4.8
Case study
LaFinteca
1
/
12
"We hired Goodface Agency to create a new brand identity and design & develop a website for our fintech platform. Their team impressed us with a refined sense of style, deep understanding of our needs, and excellent communication throughout the process. Every request was considered, every detail well-crafted. The result — a polished visual identity and a product that looks and feels exactly as we imagined. Everything was delivered on time and with great attention to quality."
Ivan Kovalyov
CEO at FinUp
Quality
4.9
Willing to refer
4.9
Schedule
4.8
Cost
4.9
Case study
FinUp
1
/
12
"I really enjoyed working with the Goodface team. The agency has a lot of experience in fintech — it's a market niche with a lot of nuances. And those nuances should not only be followed but also understood. The team was constantly in touch, listened a lot, and offered successful solutions. In a few steps, we have created a product that meets our overall business strategy and customer needs. Separately, I would like to note the interface of the user account: during the introduction, new clients appreciate the modernity and simplicity of the interface design."
Max Boronenko
CBDO
Quality
4.9
Willing to refer
4.9
Schedule
4.8
Cost
4.8
Case study
Bill_Line
1
/
12
"Goodface Agency is a team of high professionals. We were always in touch with our project manager and the whole team; they promptly answered all our questions. It was easy and interesting to work with them and hear their vision for our complex project presentation."
Denys Kyrychenko
CEO
Quality
5
Willing to refer
4.8
Schedule
4.9
Cost
4.9
Case study
Corefy
1
/
12
“I really appreciated how much of their FinTech understanding came through in the actual design. A lot of the decisions — how onboarding is paced, how the home screen handles different user roles, how payment approvals work — were things they brought to the table, and they held up because the team genuinely knows this space. Pair that with strong product design and a real partner attitude, and that’s what made it work for us.”
Olegs Kravchenko
CEO at Emerald24
Quality
4.9
Willing to refer
4.9
Schedule
4.9
Cost
4.9
Case study
Emerald24
1
/
12
“We hired Goodface Agency for a rebranding project and website development. We’ve chosen them for their impressive range of projects within the FinTech sector. They exceeded our expectations, leading to high stakeholder satisfaction. Goodface team was tasked with a comprehensive scope of work. They handled everything effectively, from market analysis to designing visual elements and implementing a brand launch strategy, meeting all deadlines.”
Julija Fescenko
CMO at Magnetiq Bank
Quality
4.9
Willing to refer
4.8
Schedule
4.9
Cost
4.8
Case study
Magnetiq Bank
How we work
Ways of cooperation
Full ownership
We lead the agreed work from research and product direction through brand, design, and development.
We coordinate the team, dependencies, and decisions needed to bring your product to market.
Co-creation
We work alongside your product, marketing, or engineering team where you need extra expertise or capacity.
Together, we agree on responsibilities, test assumptions, and carry the work through delivery.
Local support
Your team leads the initiative.
We research the target market and adapt positioning, messaging, and customer journeys around its buyers, working with your local specialists where the project requires their expertise.
Full ownership
About
Meet our
Goodfacers
Our teams have expertise in UI/UX, branding, marketing, and technology — and we all speak the language of FinTech
We are a global FinTech-focused agency that partners with business, product, and marketing leaders to increase ROI for businesses and build great experiences for customers
Let’s discuss your upcoming launch
Insights
From Work and Fintech market
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FAQ
Answers to
common questions
Do you work with startups?
We work with established businesses with proven capital and a business foundation, building something new on that basis.
Your existing company may already have revenue, customers, market presence, or funding behind the initiative. The new product, venture, or division can still be in the early stage.
Do we need to have a product idea already?
Not necessarily. First off, you need proven capital, either internal or external, to build things that last. We define the proposition, test the direction, and turn it into a product plan before moving into design and development.
Can you help us build a product division inside an existing company?
Yes. We can work with an established financial business that is creating a new product capability or digital division.
Depending on what you already have in-house, we can support product direction, positioning, UX/UI, brand, website, and the other customer-facing parts needed to get the new unit moving.
Can you work with our existing product or engineering team?
Yes. We can plug into an existing team rather than replacing it. Our role can range from defining the product direction and experience to taking responsibility for specific parts of design, brand, or implementation. The setup depends on your internal capabilities and what the new initiative needs.
What if we don't know exactly what we need yet?
That's common at this stage. We start by understanding the business opportunity, the customer, the market, and what you already know. From there, we identify what needs to be decided, validated, or built first.
Which FinTech verticals and business models do you work with?
We work across B2B and B2C products, including SaaS-based FinTech platforms.
Our strongest experience is in payment infrastructure — including payment orchestration, open banking, cross-border payments, and payment platforms.
We also work across digital banking, neobanking, BaaS, merchant payments, and spend management, with adjacent areas such as lending & WealthTech.
Can you take a new product from strategy through design and development?
Yes. We can cover the path from product direction and positioning through UX/UI, brand, website, and implementation. Where a project requires capabilities outside our core team, we can also bring in trusted dev partners through an open collaboration model. This reflects the broader role you want the FinTech practice to play: an extension of the client's team rather than a narrow specialist vendor.
What makes Goodface FinTech different from a generic product studio?
We bring FinTech context into the product decisions from the start. That means looking beyond the interface — at the business model, proposition, market, brand, customer experience, and how the product needs to work within the wider organization. We then turn those decisions into something the team can design, build, and take to market.
