Banking UX/UI design services

Turning digital banking experience into a scaling product ecosystem

From bank rebranding to end-to-end product design & handoff

Trusted by FinTech leaders globally

When do you need a banking UX/UI design

Bring new banking services

Expanding into digital lending, investments, or business banking demands new customer journeys and product requirements. Build on your existing experience as your service offering grows.

Turn new clients into active users

Getting people to download your banking app is one part of acquisition. What happens during signup, KYC, onboarding, and first transaction determines how many complete the journey.

Take your banking experience into new markets

Different markets bring new customer expectations, payment methods, and regulatory policy. Adapt existing user journeys and interface patterns to the people and banking services you're introducing.

Give customers a familiar experience across channels

As customers move between mobile and web banking, differences in navigation, feature set, and UI design become harder to dismiss. Establish shared design principles while accounting for how people use each platform.

Rebuild your existing digital banking experience

User expectations grow, new services emerge, and older design decisions begin to show their limits. Revisit your banking journeys and interfaces while preserving familiar interaction patterns and logic.

FINTECH BACKGROUND

8+

years of partnering with global FinTech companies

Three award logos: Red Dot Design Award logo, London Design Awards 2026 Gold Winner badge, and CSS Design Awards logo with a label indicating 15 additional awards.

15 International awards, including Red Dot, CSSDA’s & London Design Awards

4,9

Average client satisfaction score on Clutch.co across completed engagements

Circular icons of the United Kingdom flag, European Union flag, United States flag, and a circle with '+10' representing additional options.

Operating across the UK, EU, USA, Singapore, Ukraine, Canada, and others

Banking experiences we design

Banking web app

Design for browser-based banking, from everyday account management to business payments, financial dashboards, and complex administrative workflows.

Mobile banking app

iOS and Android banking applications covering account management, onboarding, payments, transfers, and other everyday financial activities.

Cross-platform banking

Connected experiences across web and mobile, with shared design systems and interaction patterns adapted to each platform.

Banking website

Marketing website that represents product capabilities and advantages, serving your business objectives, such as user acquisition, brand awareness, app signups, retention & loyalty.

Tell us about your banking product

Let’s discuss your project objectives and expectations

Our banking UX/UI design framework

Discovery

Deliverables
Stakeholder interviews
Product & UX audit
Market intelligence
Competitor research
Requirements review
Task prioritization
Outcome

A defined design scope, agreed priorities, and core customer journeys.

UX Architecture

Deliverables
Information hierarchy
User journey mapping
User flows
Wireframing
Interactive prototypes
Outcome

A structured banking experience with defined navigation, user flows, and prototypes

UI Design

Deliverables
Visual direction
Interface design
Responsive layouts
Interactive states
Design system
Usability testing
Outcome

Banking interfaces and reusable components that support a cross-platform experience

Handoff to Development

Deliverables
Design specifications
Component documentation
Interaction guidelines
Development handoff
Design QA
Outcome

A documented design package and the support needed to move into development.

Resources

FinTech marketing & growth guides

Toolkit

AI skill

Guide

E-Book
PDF

Guide

E-Book
PDF

Why do digital banking teams choose Goodface?

We understand the banking context

Onboarding, KYC, account management, and payments come with rules that shape the customer experience. You do not need to spend the first weeks explaining how your product works.

Strategy and design in one team

By partnering with us, you get united product thinking, UX architecture, UI design, and delivery throughout the project.

Workflow around your demands

We work around your team, approval cycles, compliance requirements, and existing product setup — whether you are building a new digital banking layer or updating an established one.

Observable progress

Every stage has a defined scope, deliverables, and a review checkpoint. You know what’s realized, where to input, and what’s next on the plan. Meetings have a purpose anyway, but not in minor cases.

Long-term partnership

A banking product keeps changing after the first release — new services, markets, user segments, and channels create new obstacles. Existing product context makes the next stage easier to pick up.

TESTIMONIALS

What our clients say

1

/

12

“I really appreciated how much of their FinTech understanding came through in the actual design. A lot of the decisions — how onboarding is paced, how the home screen handles different user roles, how payment approvals work — were things they brought to the table, and they held up because the team genuinely knows this space. Pair that with strong product design and a real partner attitude, and that’s what made it work for us.”

Olegs Kravchenko

CEO at Emerald24

4.9

Quality

4.9

Willing to refer

4.9

Schedule

4.9

Cost

4.9

Case study

Emerald24

1

/

12

“We hired Goodface Agency for a rebranding project and website development. We’ve chosen them for their impressive range of projects within the FinTech sector. They exceeded our expectations, leading to high stakeholder satisfaction. Goodface team was tasked with a comprehensive scope of work. They handled everything effectively, from market analysis to designing visual elements and implementing a brand launch strategy, meeting all deadlines.”

Julija Fescenko

CMO at Magnetiq Bank

4.9

Quality

4.9

Willing to refer

4.8

Schedule

4.9

Cost

4.8

Case study

Magnetiq Bank

1

/

12

“We were truly impressed by Goodface’s expertise in product design & web development. The outcomes were exactly what we expected. Our project really stands out among competitors, thanks to Goodface’s creative approach to FinTech design — it positioned us as an avant-garde player in the LatAm market. We’ve received a ton of positive feedback from clients saying it’s convenient and easy to use day-to-day.”

Omar Resendiz

CPO at LaFinteca

4.9

Quality

4.8

Willing to refer

4.9

Schedule

4.9

Cost

4.8

Case study

LaFinteca

1

/

12

"We hired Goodface Agency to create a new brand identity and design & develop a website for our fintech platform. Their team impressed us with a refined sense of style, deep understanding of our needs, and excellent communication throughout the process. Every request was considered, every detail well-crafted. The result — a polished visual identity and a product that looks and feels exactly as we imagined. Everything was delivered on time and with great attention to quality."

Ivan Kovalyov

CEO at FinUp

4.9

Quality

4.9

Willing to refer

4.9

Schedule

4.8

Cost

4.9

Case study

FinUp

1

/

12

"Goodface Agency is a team of highly professional people, and it was easy and pleasant to work with them. They convinced us to shift our perspective toward more modern solutions. We wish them continued growth so they can take on multiple complex projects at the same time."

Zofiaa Koltun

Partner Network Manager

4.9

Quality

4.9

Willing to refer

4.8

Schedule

4.9

Cost

4.9

Case study

PayAtlas

1

/

12

"Goodface Agency is a team of high professionals. We were always in touch with our project manager and the whole team; they promptly answered all our questions. It was easy and interesting to work with them and hear their vision for our complex project presentation."

Denys Kyrychenko

CEO

4.9

Quality

5

Willing to refer

4.8

Schedule

4.9

Cost

4.9

Case study

Corefy

1

/

12

"I really enjoyed working with the Goodface team. The agency has a lot of experience in fintech — it's a market niche with a lot of nuances. And those nuances should not only be followed but also understood. The team was constantly in touch, listened a lot, and offered successful solutions. In a few steps, we have created a product that meets our overall business strategy and customer needs. Separately, I would like to note the interface of the user account: during the introduction, new clients appreciate the modernity and simplicity of the interface design."

Max Boronenko

CBDO

4.9

Quality

4.9

Willing to refer

4.9

Schedule

4.8

Cost

4.8

Case study

Bill_Line

Who benefits the most by partnering with us?

From payments infrastructure and open banking to digital banking, crypto, and broader financial services.

Electronic money institutions (EMIs)

Crypto & digital assets

WealthTech & financial data

Digital banking & neobanks

Payment infrastructure

Banks & financial institutions

Financial services companies

Established FinTech

FinTech scaleups

Build your digital banking with us

Turn your ambitions, plans & goals into the next growth milestone

FAQ

Answers to

common questions

Can you redesign an existing banking app without starting from scratch?

Yes. An existing product usually contains elements worth saving — familiar journeys, established patterns, and functionality customers already use. We start by reviewing the current experience and identifying where redesign adds the most value without disrupting existing flows.

How do you approach a banking product that needs both UX and visual changes?

We look at the experience as a whole. Navigation, customer journeys, interface patterns, visual identity, and the product’s wider context influence each other, so the work may cover UX architecture, UI design, design systems, and brand adaptation.

Can you work with an existing design system?

Yes. We can audit an existing system, extend it for new banking experiences, or rebuild parts that no longer support the product. The right approach depends on how the current system is used and where it creates limitations.

What if our banking app needs to work across web and mobile?

We design the experience across the required platforms from the start. Shared patterns keep the product recognisable, while each interface accounts for how customers actually use web and mobile banking.

Can the project include the website and brand as well as the banking app?

Yes. For many digital banking products, the app is only one part of the customer experience. We can connect the product with the marketing website, visual identity, design system, social media assets, and sales materials so customers encounter the same product across different touchpoints.

How do you work with an internal product, marketing, or engineering team?

We fit into the existing setup rather than asking the organisation to rebuild its process around the project. Internal teams stay involved where their product knowledge, technical context, compliance input, or market knowledge matters.

Can we start with an audit before we commit to a full redesign?

Yes. An audit is often a useful starting point when the product already exists, and the team needs to understand where the main UX issues sit. It gives the next stage a more specific scope and priorities.

What happens when the banking product keeps changing during the project?

That is normal for a live banking product. New services, regulatory requirements, markets, and technical constraints may affect the work as it progresses. The project structure leaves room to address those changes without losing sight of the agreed scope.