FinTech digital product & design consulting firm

Helping reach
your next growth milestone in FinTech

We align work across brand, product, marketing, tech, and… of course, AI — into one digital experience

Trusted by FinTech leaders globally

achievements

8+

Years of experience strategizing and delivering for Financial businesses

Three award logos: Red Dot Design Award logo, London Design Awards 2026 Gold Winner badge, and CSS Design Awards logo with a label indicating 15 additional awards.

15 International awards, including Red Dot, CSSDA’s & London Design Awards

4,9

Average client satisfaction score on Clutch.co across completed engagements

Circular icons of the United Kingdom flag, European Union flag, United States flag, and a circle with '+10' representing additional options.

Operating across UK, European Union, USA, Singapore, Ukraine, Canada

Solutions

We fit the most when you

01   •   build

Launch new products or build a venture

Services

Market research & validation
GTM strategy
Strategic branding & MVB
Product UX/UI design
Website design & development
Sales & marketing assets

02   •   Scale

Scale across FinTech verticals or expand into new markets

Services

Market research & validation
GTM strategy
Branding / Rebranding
Product UX/UI design
Website design & development
Sales & marketing assets

03   •   Rethink

Pivot your product or brand, adapting to the new realities

Services

Market research & validation
Rebranding
Product UX/UI design
Website design / redesign
Sales & marketing assets

Helping FinTechs across their business stage

Hover on your business stage to see how we can help you

Idea
Early
How we can help:
Early
Early
How we can help:
Growth
Early
How we can help:
Stagnation
Early
How we can help:
Maturity
Early
How we can help:
Fall
Early
How we can help:
Pivot (Relaunch)
Early
How we can help:
Expansion
Early
How we can help:
Exit
Early
How we can help:

TESTIMONIALS

Trusted by FinTech
businesses

1

/

12

“We were truly impressed by Goodface’s expertise in product design & web development. The outcomes were exactly what we expected. Our project really stands out among competitors, thanks to Goodface’s creative approach to FinTech design — it positioned us as an avant-garde player in the LatAm market. We’ve received a ton of positive feedback from clients saying it’s convenient and easy to use day-to-day.”

View on Clutch.co

Omar Resendiz

CPO at LaFinteca

4.9

Quality

4.8

Willing to refer

4.9

Schedule

4.9

Cost

4.8

Case study

LaFinteca

1

/

12

“I really appreciated how much of their FinTech understanding came through in the actual design. A lot of the decisions — how onboarding is paced, how the home screen handles different user roles, how payment approvals work — were things they brought to the table, and they held up because the team genuinely knows this space. Pair that with strong product design and a real partner attitude, and that’s what made it work for us.”

View on Clutch.co

Olegs Kravchenko

CEO at Emerald24

4.9

Quality

4.9

Willing to refer

4.9

Schedule

4.9

Cost

4.9

Case study

Emerald24

1

/

12

“We hired Goodface Agency for a rebranding project and website development. We’ve chosen them for their impressive range of projects within the FinTech sector. They exceeded our expectations, leading to high stakeholder satisfaction. Goodface team was tasked with a comprehensive scope of work. They handled everything effectively, from market analysis to designing visual elements and implementing a brand launch strategy, meeting all deadlines.”

View on Clutch.co

Julija Fescenko

CMO at Magnetiq Bank

4.9

Quality

4.9

Willing to refer

4.8

Schedule

4.9

Cost

4.8

Case study

Magnetiq Bank

1

/

12

"We hired Goodface Agency to create a new brand identity and design & develop a website for our fintech platform. Their team impressed us with a refined sense of style, deep understanding of our needs, and excellent communication throughout the process. Every request was considered, every detail well-crafted. The result — a polished visual identity and a product that looks and feels exactly as we imagined. Everything was delivered on time and with great attention to quality."

View on Clutch.co

Ivan Kovalyov

CEO at FinUp

4.9

Quality

4.9

Willing to refer

4.9

Schedule

4.8

Cost

4.9

Case study

FinUp

1

/

12

"I really enjoyed working with the Goodface team. The agency has a lot of experience in fintech — it's a market niche with a lot of nuances. And those nuances should not only be followed but also understood. The team was constantly in touch, listened a lot, and offered successful solutions. In a few steps, we have created a product that meets our overall business strategy and customer needs. Separately, I would like to note the interface of the user account: during the introduction, new clients appreciate the modernity and simplicity of the interface design."

View on Clutch.co

Max Boronenko

CBDO

4.9

Quality

4.9

Willing to refer

4.9

Schedule

4.8

Cost

4.8

Case study

Bill_Line

1

/

12

"Goodface Agency is a team of high professionals. We were always in touch with our project manager and the whole team; they promptly answered all our questions. It was easy and interesting to work with them and hear their vision for our complex project presentation."

View on Clutch.co

Denys Kyrychenko

CEO

4.9

Quality

5

Willing to refer

4.8

Schedule

4.9

Cost

4.9

Case study

Corefy

1

/

12

"Goodface Agency is a team of highly professional people, and it was easy and pleasant to work with them. They convinced us to shift our perspective toward more modern solutions. We wish them continued growth so they can take on multiple complex projects at the same time."

View on Clutch.co

Zofiaa Koltun

Partner Network Manager

APPROACH

Our approach takes several forms

Full ownership

We lead the entire project from strategy to delivery.

This works best when you need someone to drive the product across discovery, UX/UI, marketing, and brand experience.

Co-creation

We join your team where you need extra expertise or capacity.

You own the direction and decisions — we bring the FinTech experience, test assumptions, and take responsibility for the rest of the workstream.

Local support

You have the strategy and core team.

We help you adapt and execute it for a specific market — bringing local context, FinTech knowledge, and hands-on support where your team needs it most.

Full ownership

Two outlined cubes, one larger and one smaller, positioned adjacent to each other in a minimalistic style.

Partnering with
FinTech

Different verticals, business models, and company types

Crypto & digital assets

Financial products and infrastructure built around digital assets, payments and emerging financial models.

WealthTech & financial data

Investment, wealth management and financial data products that help people and businesses manage, analyse and act on financial information.

Digital banking & neobanks

Consumer and business banking products built around accounts, cards, payments and everyday financial management.

Payments & payment infrastructure

Payment orchestration, gateways, acquiring and payment platforms, open banking, BaaS and cross-border payments.

Banks & financial institutions

Banks and other financial institutions building digital ventures, launching new product divisions, or transforming existing products and customer experiences.

Financial services companies

Financial businesses building FinTech products, launching digital ventures, or shifting existing services towards a product-led model.

Established FinTech companies

Companies with proven products and market presence expanding their product ecosystem, entering new markets, or rethinking an existing product and brand.

FinTech scaleups

Capital-backed FinTech companies with a product in market, building the next product, entering new markets, or expanding into new customer segments.

About

Meet our
Goodfacers

Our teams bring together UX/UI, GTM, branding, tech, and of course AI — with FinTech experience across every part of the work.

We partner with business, product, and marketing leaders to connect what customers choose, use, and experience — helping FinTech companies move into their next stage.

FAQ

Answers to

common questions

Ask AI to summarize Goodface FinTech

Can you work with our existing FinTech product and design team?

Yes. We often join established teams when they need additional FinTech expertise or capacity. We can take ownership of a workstream, work alongside your designers, or lead the full initiative while your team keeps control of the product and business context.

Where do you start when a FinTech product, brand, and website have grown separately?

We map how the pieces connect today and where they send different signals to users. Then we define alignment logic for positioning, brand, website, and product experience — and prioritize the most essential changes.

Can FinTech product design support a new market or product?

Yes. Product design can start before the launch direction fully takes shape. We connect market and user research with proposition, positioning, UX/UI, and the wider customer-facing experience so the product enters the market as a single offer.

How do you connect FinTech branding with product and customer experience?

We treat the brand experience as part of the product, telling the same story from another angle. Positioning sets the overall direction, visual identity makes it recognizable, and UX/UI design communicates the product exactly as the brand promises to avoid audience disappointment.

Can you help a FinTech company move from strategy to launch?

Yes. We can carry the work from market and proposition decisions through positioning, brand, UX/UI, website, and launch assets. The scope depends on what your team already owns and where the capability gap sits.

How do you scope a FinTech engagement when the challenge crosses product, brand, and marketing?

We start with the business situation. We map the decisions that need to happen, identify the gaps between teams and capabilities, and build the engagement around the work required to move those decisions forward.

What does a typical Goodface FinTech engagement model look like?

We usually start with a focused audit or strategy project to understand the current state, define priorities, and map the work plan. From there, the engagement can continue as a dedicated team or retainer, depending on the agreed scope and the capabilities your team needs.

Let’s reach your next growth milestone

Tell us what you're building, scaling, or rethinking, and let's start from there.